Bank union calls Amitabh jewellery ad disgusting

5 (100%) 1 vote

Amitabh and his daughter Shweta Nanda both togetherly worked in an ad that showed a real case of the Banking system.

A one and a half minute video ad for a Kalyan jeweler featuring Amit Ji and his daughter both come under attack of the bank employees and they termed it  “disrespectful” and “disgusting” that aimed at creating distrust in the banking system.

AIBOC general secretary Soumya Datta comment that the theme of this ad was disgusting, derogatory and this ad is only made for the pure commercial gain and also it aimed to create distrust in the banking system.

Kalyan Jewellers rejected the allegation that was alleged by the AIBOC, saying it was the  “pure fiction.” We understand that you all thought about and feels that all bankers have been portrayed in bad light. Kalyan Jewellers said it on record that it is a pure fiction and at no point, we have intended to hurt the bank officers at large. This is said it in the letter of Datta.

Amitabh Bachchan,Shweta Bachchan Nanda,Kalyan Jewellers

 We shall within three working days from today add characters and situations that we decided are fictional. The brand does not intend to disrespect any person or community’ before the advertisement, it said.

The advertisement features Amit Ji as an old man and Shweta Bachchan Nanda as his daughter.

In the ad, Bachchan, depicted as a person with integrity and honesty, is seen visiting a bank branch along with his daughter to return the extra money credited in his pension account and his bitter encounter with bank employees in this process. “This video shows banks in a bad light, hurting the sentiments of billions of peoples in the world, stakeholders and it is a direct attempt to ruined the trust and confidence of millions of citizens in banks all over the world,” Datta said this statement.

Bachchan had tweeted yesterday that the video of this ad, saying that “Emotional moment for me .. tears welling up every time when I see it … and also tweeted  Daughters are the best  !!”

Popular Malayalam actor Manju Warrier acts as his daughter in this ad. AIBOC said that Bachchan tries to show his honesty it around the whole world ‘honesty doesn’t mean when everyone is watching you and mainly you showing off around the Globe, rather it is about being honest only when no one is looking at you and you secretly do your job. But, Mr. Bachchan perhaps was unaware that in the process of doing this soon screen, he has made a disrespect of the entire bankers’ community in the ad which is deplorable and culpable, it said in a statement.

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